For marketing leaders, performance marketers, and eCommerce teams that want to understand why paid performance is declining and how to regain control of results.

 

Paid media used to be predictable. Now it’s more expensive, harder to track, and increasingly controlled by AI-driven platforms. Many teams are investing more but seeing less return and don’t fully understand why.

 

This session breaks down where paid media is actually failing today, from over-reliance on automation to weak creative and flawed measurement. Through real examples and practical fixes, you’ll learn how leading brands are rebuilding performance, improving efficiency, and proving what’s really driving revenue.

What you can expect to takeaway:

- Where paid media budgets are being wasted (and how to spot it fast)

- How AI-driven platforms (Google, Meta) are changing performance, for better or worse

- A simple framework to improve results across creative, targeting, and measurement