For marketing leaders, performance marketers, and eCommerce teams that want to understand why paid performance is declining and how to regain control of results.

 

Many marketing teams are watching once-reliable paid channels underperform, even as budgets stay the same or grow, because the platforms, signals, and buyer behaviours those strategies were built on have fundamentally changed. This session breaks down exactly where paid media is breaking down - from attribution and targeting to creative and campaign structure - and walks through a practical process for rebuilding your approach around AI-driven tools and automation rather than fighting against them. Attendees will leave with a clear framework for diagnosing what's actually wrong with their paid media performance and a set of actionable steps to fix it, so they can move from reactive spend to confident, AI-literate decision-making.

 

What you can expect to takeaway from the session:

- Where paid media budgets are being wasted (and how to spot it fast)

- How AI-driven platforms (Google, Meta) are changing performance, for better or worse

- A simple framework to improve results across creative, targeting, and measurement