For Heads of Marketing, Marketing Directors and digital leaders who want to scale AI without putting customer data, brand trust or campaign performance at risk.

 

AI is now embedded across the marketing function, but governance hasn't always kept pace. As new UK and EU AI rules reshape expectations around transparency and accountability, marketing leaders need practical ways to manage AI without slowing innovation.

 

This panel explores how leading organisations are creating clear guardrails for AI use. From deciding what data can be shared with AI tools to introducing approval processes that catch bias, inaccurate outputs and brand risks, our experts will share the governance frameworks that help marketing teams use AI with confidence.

 

What you can expect to take away:

- How to build practical AI guardrails without creating unnecessary red tape

- What marketers need to know about UK and EU AI transparency requirements

- Best practices for managing AI-generated content, protecting customer data and reducing brand risk

- Simple governance checks that improve quality, accountability and trust

 

Level it's for: Head of / Director