For Heads of Marketing, Marketing Directors and digital leaders who want to scale AI without compromising customer data, brand trust or accountability.   AI is becoming embedded across marketing and customer experiences, but governance and infrastructure haven’t always kept pace. As UK and EU regulation increases expectations around transparency and accountability, leaders need practical ways to govern AI without slowing innovation.  

This panel explores how organisations can move from AI policies to governance that actually works in practice. From understanding what data AI is acting on and where it comes from, to establishing human oversight, provenance, permissions and clear accountability, our experts will explore how businesses can build trusted AI-enabled experiences at scale.  

- How to build practical AI guardrails without creating unnecessary red tape
- What marketers need to know about UK and EU AI transparency requirements
- How to manage AI-generated content, customer data and brand risk
- How trusted data, provenance and traceability can strengthen AI governance
- Simple governance checks that improve quality, accountability and trust

Level it's for: Head of / Director