When AI Starts Shopping: What Still Makes People Buy? - Solo Session
23 Sept 2026
Headline Stage
Branding & Creative
Revenue-Driven Journey Optimisation
General eCommerce Insights
General Marketing Insights
For eCommerce leaders, marketers and digital teams who want to understand how to optimise the buying journey as AI search, social discovery and shopping assistants reshape how customers choose.
What you’ll take away:
How to redesign your customer journey for a world where AI owns discovery and consideration
The behaviour l triggers that will drive purchase decisions in 2026 - from trust and reassurance to clarity and simplicity
Proven ways to sharpen product pages, offers and messaging for higher conversion and repeat purchase
Level it's for: Executive / Manager / Head of / Director
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
