Turning Zero‑Party Data into Personalised Journeys Across D2C, Marketplaces and In‑Store - Solo Session
For eCommerce, CRM and partnerships leaders that want to turn brand–partner collaboration into measurable growth using data and tech.
Brands struggle to join up D2C, marketplaces and retail partners, so personalisation stalls and no one shares a single view of the customer.
Manou Campbell (Head of Data & Information Systems, Medik8) will explain how zero‑party data from their Skincare Quiz flows into BigQuery and powers personalisation across channels, while they centralise signals from D2C, marketplaces and in‑store retail into a single source of truth. PLUS he'll show you the tech steps to progress toward a singular customer view.
What you can expect to takeaway:
- Who to involve, the few agreements that matter, and joint KPIs both sides can back.
- The minimal stack to go from quiz response → customer profile → activation in mail/ads/on‑site/in‑store closed‑loop reporting for partners, plus the pitfalls to avoid.
- Three practical metrics to show partners (incremental repeat rate, uplift from tailored routines/bundles, and contribution to retail sell‑through) plus a 90‑day plan to pilot, learn and scale.
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