For eCommerce leaders, heads of digital and marketing directors that want to deploy AI in personalisation, search and customer service without getting burned by it.
Most AI projects in eCommerce fail quietly. Bad data feeds a confident model, no one owns the output, and the first sign of trouble is a customer complaint or a regulator's letter. This session shows you how to spot the warning signs early, build controls that hold up when challenged, and leave with a clear view of what the EU AI Act actually requires of your business.

What you can expect to takeaway:

- A practical checklist to pressure-test any AI system in your stack on Monday morning.
- A clear view of what the EU AI Act actually requires, versus what vendors are telling you it requires.
- Real examples of what's gone wrong in eCommerce AI, plus the early signals to monitor so you catch issues before customers do.

Level it's for: Executive / Manager / Head of / Director