For senior marketing leaders and Heads of Marketing Technology that want to understand how AI is reshaping both how customers find their brand and how their own teams work, and leave with a practical model for closing the gap between AI ambition and AI execution. The mandate has outpaced the playbook: most marketing leaders now rate AI/AEO as critical to their 2026 strategy, but only a fraction of practitioners feel equipped to execute it. This session unpacks what's actually changing in how buyers and AI agents discover brands, what makes a site legible to AI, and the operating model leading teams are adopting to close the gap: treating the website as governed infrastructure rather than a one-off project, and rebuilding marketing roles around the work AI can't do. [Exact stats and proof points to be finalised closer to the event]

What you can expect to take away: - A practical framework for restructuring marketing team roles around AI (Strategist / Orchestrator / Creator / Connector) - What actually makes a brand legible to AI search and answer engines, on-site and off - A model for closing the gap between AI mandate and AI-ready execution, without waiting on a full replatform.

Level it's for: Director / Head of (relevant up to Executive)