The Power of Partnerships: How Brands and Communities Are Changing the Landscape Together - Duo
23 Sept 2026
Next Era of Marketing Stage
As announced this week, Monzo is the 'Official Banking Partner' for Mums In Marketing
Showing that brands and communities can join together to bring impact and tangible results.
But what does that actually look like?
Charlotte Ford, Senior Director of Brand at Monzo, and Claire Ferreira, CEO & Founder of Mums In Marketing, share how the MIMs and Monzo partnership came about, what brands really think about community from a strategic perspective, and what brands and communities should consider before partnering.
Panel moderated by Elizabeth Smith, Communications Director & Associate Publisher, Penguin
What you'll take away:
- How and Why: Behind the scenes on how the partnership came about
- The Strategy: How Brands like Monzo include community within strategy
- Takeaway: Three considerations before building a brand-community partnership
Level: Executive / Manager / Head of / Director
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