This is the session for Heads of, Directors and senior marketing leaders who are tired of theory and want the truth. Three senior marketers will share the decisions, pressures and trade-offs they face when data collides with real world marketing. No jargon. No polished stories. Just the lessons leaders wish they had known sooner.

Hear how experienced leaders decide which data drives growth, which metrics waste time, and how they cut through noise to make confident choices. Learn where data strategies fall apart between teams and leadership, and how to navigate commercial pressure when numbers refuse to give a clear answer.
If you want practical insight you can use the same day, this is the session to prioritise.

What you can expect to take away:
- How leaders identify data that matters and data that distracts
- Why data strategies fail inside busy marketing teams
- How to balance customer insight, commercial pressure and judgement

Level:Head of, Director, C suite