For retail leaders, eCommerce managers, brand teams and digital commerce professionals who want to understand how shoppers discover, compare and buy across search, social, AI tools, marketplaces, voice assistants and conversational commerce.
The core reasons customers choose, trust and buy from brands remain the same. However, today’s buying journeys are less linear, with shoppers making decisions across marketplaces, social search, AI-generated answers, reviews, retail media, voice search and chat-based shopping experiences.
In this practical session, retail technology expert Miya Knights will show how retailers can combine proven retail principles with data, AI, voice, conversational commerce, retail media, sustainability and new digital platforms to create better shopping experiences and stronger business results.
Drawing on examples from Amazon, Tesco, Walmart and Temu, Miya will share practical frameworks from The Future of Shopping to help teams improve discoverability, respond to zero-click behaviour, design better conversational journeys and make smarter technology

What you can expect to take away:
- How to map new buying journeys across search, social, AI, marketplaces, voice, retail media and owned channels
- How to respond to zero-click behaviour by showing up earlier in the customer’s decision-making process
- How voice and conversational commerce are changing product discovery, customer service and repeat purchase
- How AI and personalisation can improve customer experiences without removing the human touch
- How to connect retail media, sustainability and digital transformation to clear business outcomes