Co-located with Technology for Marketing

23 - 24 September 2026
Excel London

23 - 24 September 2026
Excel London

Conference programme 2026

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The Future of Post-Purchase: From Tracking Links to Predictive Customer Journeys - Panel

23 Sept 2026
The Global Growth and Delivery Stage
For eCommerce, logistics, fulfilment, operations and customer experience leaders that want to understand how post-purchase is evolving, and how delivery, returns and refunds can become a stronger driver of loyalty, trust and repeat purchase.
 
Customers now expect clear updates, more delivery choice, faster returns, instant answers and fewer surprises after checkout. But behind the scenes, retailers are still dealing with ownership issues across eCommerce, warehouses, carriers, marketplaces, stores and customer service teams.
 
In this panel, senior leaders will explore how the post-purchase journey is changing today, and what comes next. From AI-powered issue detection and predictive delivery updates to smarter carrier selection, automated returns, instant exchanges, locker networks and real-time customer comms, this session looks at how brands can move from reactive support to a more connected, future-ready customer experience.
 
What you can expect to takeaway:
- The next wave of post-purchase innovation, from predictive delivery updates to smarter returns
- How AI, automation and real-time logistics data can help prevent customer issues before they escalate
- How delivery and returns experiences will evolve as customers demand more choice, control and transparency
- What eCommerce, logistics and CX teams need to connect now to build a future-ready post-purchase journey
- How to turn the moments after checkout into a stronger driver of loyalty, trust and repeat purchase
 
Level it’s for: Director / Head of / Senior Manager

 

Chairperson
Meriel Neighbour, Senior Programme Director - IKEA

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