The Agentic-ready Catalogue: How LLMs and Shopping Agents Read Your Catalog (And Why Most Brands Are About to Go Invisible)
24 Sept 2026
The Future of Digital Commerce Stage
Growth Marketing & Performance
AI, Automation & Emerging Technologies
Digital Brand & Experience Strategy
For eCommerce Directors, CMOs and Heads of Digital Commerce who want to understand what comes after SEO and GEO, how autonomous shopping agents choose products and how to make sure yours are considered.
The next reader of your catalogue may be an autonomous shopping agent matching product data to a specific request, such as a waterproof trail shoe, size 42, under €120, delivered to Spain. When information is missing, unclear or cannot be verified, the product is not ranked lower. It is excluded completely, with no penalty, second chance or consideration.
This session explains agentic ready product data and why retailers focused only on appearing in AI answers could lose the next stage of product discovery. Using practical examples from multi brand retailers Semantico works with today, Quique will cover the four gaps between most catalogues and what autonomous agents need.
He will also explain why traditional PIMs, built for storage and distribution, are not suited to this challenge. Retailers need an AI native PIM that can generate, standardise and share product data at a quality machines can use to make decisions.
What you can expect to take away:
- The three stages of product discovery: SEO for ranking with people, GEO for appearing in AI answers and Agentic for selection by autonomous agents, plus why many retailers are preparing for a stage that is already passing
- The four gaps between a healthy catalogue and an agentic ready one: complete attributes, machine first outputs, comparison and compatibility content, and trust and verification data
- How one multi brand retailer launched 8,361 SKUs in seven days with one catalogue manager, and what agentic ready catalogue operations look like at scale
- How an AI native PIM differs from traditional catalogue systems, how to assess whether yours is ready for agentic demand or legacy distribution, and the Catalog Maturity Quiz available at the Semantico stand
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