For CMOs and marketing leaders that want to understand how AI is reshaping the scope and priorities of the role and what has to be true operationally for it to actually work.

The CMO role keeps expanding, and AI is speeding that up, not simplifying it. This session looks at what's genuinely changing, what's hype, and why AI only pays off on mature data, tech, people and process foundations.

What you can expect to take away:

- How the CMO's scope is really shifting, and how to spot deliberate evolution vs. scope creep

- Why AI raises the bar on operational maturity, not lowers it

- Which marketing fundamentals still hold in an AI-driven world, and which skills marketers need to actively rebuild or protect

Level it's for: Head of / Director