With AI search agents fundamentally reshaping digital discovery and the European Accessibility Act (EAA) now actively enforced, the rules of audience engagement have permanently changed. Optimising your digital ecosystem is no longer just about human user experience, it is about machine readability. In this session, WP Engine’s James Hall moderates a debate with leading agency experts from GAIN and StrategiQ on untangling MarTech stacks to capture first-party data at scale. Discover how aligning human-centric design with Generative Engine Optimisation (GEO) builds trust, prevents legal risk, and turns raw site traffic into pipeline revenue.

What you can expect to take away:

- Bridge Accessibility & AI Search: Understand how WCAG-compliant, accessible code double-hats as machine-readable structure to maximize Generative Engine Optimisation (GEO) visibility while mitigating European Accessibility Act (EAA) compliance risks.
- Modernise Zero-Party Data Capture: Learn how leading digital agencies replace friction-heavy lead forms with interactive, accessible experiences that capture clean, high-intent customer insights for performance marketing.
- Automate MarTech Governance: Discover how enterprise teams eliminate manual bottlenecks by embedding automated governance into the publishing workflow to enforce legal, editorial, and accessibility standards at scale.

Level it’s for:

CMO, Director, Head of, Senior Manager – decision makers