Platinum Sponsor
INCARD logo

23 - 24 September 2026
Excel London

23 - 24 September 2026
Excel London

Conference programme 2026

Loading

Something in Your Business is Broken Right Now: The Five Signals 47 SKIN Watches Daily - Fireside Chat

23 Sept 2026
Intelligent Data & Customer Insights Stage
Marketing Effectiveness & ROI AI, Automation & Emerging Technologies Data, Privacy & Governance eCommerce Growth & Cross-Border Commerce Customer Experience & Loyalty
Something in Your Business is Broken Right Now: The Five Signals 47 SKIN Watches Daily - Fireside Chat

For eCommerce and growth leaders that want to catch problems anywhere in their business - ads, website or customer feedback - before the cost compounds.

47 SKIN saw three numbers move in the same fortnight: acquisition cost up, site conversion down, and customer sentiment sliding. Each sat in a different tool with a different owner, so nobody connected them for days. This session covers how the team rebuilt around one governed data model, what their first attempt at alerting got wrong, and how they now get to a root cause in minutes rather than days.

What you can expect to takeaway:
- The five signals every eCommerce brand should monitor daily, and why these five
- How to split each signal so a problem is visible instead of averaged away
- Where AI genuinely helps in daily monitoring

For: Directors / Head of / Managers

 

Speakers
AJ Rajeswaran, Founder & CEO - CX Data
Ted Charalambides, Chief Growth Officer - 47 SKIN

With thanks to our sponsors & partners...