Something in Your Business is Broken Right Now: The Five Signals 47 SKIN Watches Daily - Fireside Chat
23 Sept 2026
Intelligent Data & Customer Insights Stage
Marketing Effectiveness & ROI
AI, Automation & Emerging Technologies
Data, Privacy & Governance
eCommerce Growth & Cross-Border Commerce
Customer Experience & Loyalty
For eCommerce and growth leaders who open ten tools every morning and get ten different answers.
Ted Charalambides, Chief Growth Officer at 47 Skin, used to stitch his morning view together from individual apps. Then he connected them straight to Claude. The answers came faster. They also contradicted each other. CAC up 18% in Meta, down 9% in Google, and Claude summarising both as "acquisition is performing well."
This session covers the five signals Ted now watches daily, how they feed one forecast, and what has to sit underneath for any of it to be worth trusting.
What you can expect to take away:
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The five signals every eCommerce brand should monitor daily, and why these five.
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How to split each signal so a problem is visible instead of averaged away.
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What most brands underestimate when they connect AI to their data.
For: Directors / Head of / Managers
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