For eCommerce, digital marketing, performance, CRM and growth leaders who want to build a stronger peak-season strategy and maximise value beyond Christmas.

The retailers that win at Christmas are the ones that prepare their audiences, creative, merchandising, and data long before peak shopping.

In this practical session, we'll explore the steps you can take now to make Christmas your brand’s strongest yet.

From what you can do now for 2026, and put in place for 2027, learn how to identify the audiences that matter most, validate creative and merchandising decisions before investing significant budget, be sure your data infrastructure is delivering reliable marketing signals, and use predictive customer insights to maximize value long after the seasonal rush is over. You'll leave with a practical roadmap for building a stronger peak season and carrying that momentum into the new year.

What you can expect to take away: 

- How to identify the audiences that matter most for peak shopping seasons. 
- How to validate creative and merchandising decisions before investing significant budget and ensure your data infrastructure delivers reliable marketing signals.
- How to use predictive customer insights to maximise value long after the seasonal rush and build momentum into the new year.

Level it’s for: Manager, Head of, Director and Executive