For eCommerce leaders and heads of ecommerce that want to understand why the conversion work on their roadmap never gets done, and what has to change before it can. Two Magento brands came to Actuate with the wrong problem. Helmet City called about broken analytics tracking. Willow & Hall thought they had an abandoned cart problem. Both teams were spending every week firefighting, and neither could see that site speed and UX were what was actually costing them. Rebuilding both on Magento 2 with Hyva put the fires out: 4 seconds off page load and a 16% conversion increase at Helmet City, 80% faster and a 15% sales increase at Willow & Hall. Two years on, the retainers look completely different. Less time goes on maintenance and more on work that moves conversion, AOV and lifetime value, including moving both brands onto Mollie as a planned decision rather than a reaction.

 
What you can expect to takeaway:
- Why the problem a merchant reports is usually a symptom, and what an honest audit looks for instead
- How a Hyva frontend changes the economics of an ongoing retainer, with the before and after hours to prove it
- What becomes possible once the platform stops eating your team's week, from payment provider changes to search rebuilds

 
Level it's for: Head of / Director