Co-located with Technology for Marketing

23 - 24 September 2026
Excel London

23 - 24 September 2026
Excel London

Conference programme 2026

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How to Prioritize When Anything is Possible: Discovering High-impact AI Use Cases for Marketing

23 Sept 2026
The Next Era of Marketing Stage
Industry Trends & Opportunities AI, Automation & Emerging Technologies Digital Brand & Experience Strategy Leadership, Talent & Teams
How to Prioritize When Anything is Possible: Discovering High-impact AI Use Cases for Marketing
For marketers, content leaders, and digital experience teams that want to find where AI will actually move the needle in their day-to-day work.
 
AI can technically do anything for marketers – but when even anything is possible, it can be impossible to know where to start. In this talk, you will discover how to uncover the high-impact agent opportunities, waiting to be found inside your marketing lifecycle.
 
You will learn how to:
· Prioritize high-impact AI use cases
· Refine workflows and tech stacks
· Balance automation with human creativity …and ultimately deliver more measurable impact for marketing.
 
Level it's for: [Executive/Manager/Head of/Director]
Speakers
Ali Hart, Product Marketing Director, AI - Optimizely

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