Commerce Is Being Rewritten. Are You Building for What Comes Next?
23 Sept 2026
The Future of Digital Commerce Stage
Growth Marketing & Performance
Industry Trends & Opportunities
Data, Privacy & Governance
AI, Automation & Emerging Technologies
Digital Brand & Experience Strategy
For commerce leaders and digital decision-makers who want to understand where commerce is headed, what data-backed insights from Woo’s collaboration with IDC reveal about the market, and how leading merchants are adapting their digital strategies for an AI-shaped buying journey.
AI is changing how shoppers discover, compare, and buy, but the bigger story is how quickly the rules of digital commerce are shifting. In this session, Woo will share three market trends informed by research and insights from its collaboration with IDC, grounded in real examples from merchants already responding.
You’ll hear what brands are learning about platform flexibility, data readiness, customer trust, and new forms of product discovery. You’ll leave with a clearer view of where the market is going, how your peers are preparing, and what practical moves can help your business adapt with more control and confidence.
What you can expect to take away:
- Three commerce trends, informed by Woo’s collaboration with IDC, and what they mean for digital leaders planning their next phase of growth.
- Real merchant examples that show how brands are adapting their platforms, content, catalogs, and customer experiences for changing buyer behavior.
- A practical view of why platform openness, data quality, and roadmap control matter more as AI becomes part of discovery, evaluation, and purchase decisions.
- Two moves to make this week: audit where your commerce stack limits flexibility, and assess whether your product data, catalog structure, and customer experience are ready for AI-assisted buying journeys.
Level: Director / Head of / VP/ Owner / Founder
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