For marketers and content leaders who want to understand how to stay distinctive when AI has made content production nearly free and turned most of it into noise.

 

Every channel is filling up with AI-generated content, and the instinct is either to publish more of it or to swear off AI entirely as a matter of principle. Rachel Garcia, VP of Revenue and Performance Marketing at ActiveCampaign, offers a third path, showing how ActiveCampaign’s content team built an editorial engine that uses AI to extend human judgment rather than replace it. The proof is in the results, where campaigns sent with the right timing and targeting earn meaningfully higher engagement than generic blasts; exactly what separates a distinctive brand from the flood of sameness. 

 

What you can expect to takeaway:

A framework for reframing the “AI slop” problem as a positioning opportunity rather than a purity test you either pass or fail

A practical look at how to build AI into your editorial process so instead of standing in for human judgment, it sharpens it

The engagement data behind timing and targeting, and why distinctiveness beats volume when every competitor has access to the same tools.

 

Level it's for: Manager/Director