What if the smartest AI model still couldn't deliver better marketing? Here's what actually matters.

AI is changing how marketing teams work, how customers experience brands, and how AI agents discover them. The real opportunity is turning AI into measurable marketing growth. That takes brand context, connected systems, workflows and clear standards for quality.

In this session, Joey Moore explores the architecture behind effective marketing AI, drawing on examples from other industries and benchmarks for marketing tasks. You'll leave with a way to assess your AI investments and prepare for a world where people and agents shape the customer journey.