For marketers, digital leaders and compliance professionals that want to understand how AI is reshaping advertising, regulation and consumer trust.

 

AI is transforming how organisations create, target and optimise marketing, but it is also creating new challenges around transparency, accountability and consumer protection. In this session, hear how the Advertising Standards Authority is using AI to monitor millions of online ads, and how regulators are adapting to the rise of generative AI in marketing. Discover what online regulation looks like in the age of AI, and what organisations need to do when using generative AI or talking about AI in their marketing.

 

What you can expect to takeaway:

- How AI-powered monitoring of online ads is reshaping ad regulation in the UK and what that means for you

- The biggest regulatory and ethical challenges emerging from generative AI in marketing

- What marketers need to know to balance innovation, compliance and consumer trust in an AI-driven future

 

Level it's for: Head of / Director / Executive / C-Suite