For businesses that sell online, packaging sits at the centre of compliance, fulfilment efficiency, customer experience and margin. New UK Extended Producer Responsibility rules are increasing reporting and cost obligations, while new EU packaging rules are pushing businesses towards more recyclable, less wasteful and better-labelled packaging. That is forcing eCommerce teams to rethink how products are packed, shipped and delivered.

This session will explore what that means in practice for a complex, multi-brand commerce business like Signet Jewelers.

Rather than treating sustainability as a separate workstream, this session is about how packaging decisions impact everything from compliance and supplier management to delivery performance, unboxing and the overall customer promise.

What you can expect to take away: 
- What the latest UK and EU packaging rules mean in practical terms for eCommerce, operations and fulfilment teams 
- How to balance compliance, sustainability, product protection and cost across the delivery journey 
- How to work with suppliers and internal teams to make packaging add value and enhance the experience for customers.

Level it’s for: Head of / Director / Executive