For B2B digital leaders, eCommerce directors, IT and operations teams working in regulated or complex B2B industries who want to modernise ordering without long, risky transformation projects.

In regulated industries like healthcare, change is slow, systems are complex, and customer expectations are rising. Buyers want real-time order visibility, easy reordering and self-serve access, but legacy systems and compliance requirements often block progress.

In this session, Cepheid shares how it modernised its B2B ordering and order tracking experience using rapid, phased releases rather than a multi-year overhaul. Instead of waiting for a “big bang” launch, the team focused on high-impact improvements first, improving order visibility, reducing customer service pressure and delivering measurable value early.

What you can expect to takeaway:
- How to improve B2B order tracking without replacing everything at once
- How to deliver fast wins inside regulated environments
- How to reduce support queries by improving self-serve account tools
- A practical roadmap for phased B2B commerce transformation

Level it’s for: Director / Head of eCommerce / Digital / Operations / IT

You’ll hear how they balanced compliance with speed, aligned digital and operational teams, and built momentum internally by proving ROI release by release.