Locker Network Optimisation: How Skroutz Turned Parcel Lockers Into a Last-Mile Growth Engine
For eCommerce leaders, fulfilment and last-mile specialists, and operations teams that want to understand how to plan, scale and optimise a parcel locker network - and turn out-of-home delivery into a competitive advantage.
Facing rising last-mile costs, dense urban traffic and a geography of islands and mountains, Skroutz built its own locker network from scratch. Through data-driven site selection, capacity planning and continuous optimisation, the operation scaled from zero to around 90,000 parcels per day, with Skroutz Points growing to more than 2,500 locations across Greece and Cyprus and out-of-home delivery reaching 60% penetration - cutting cost per delivery while improving first-attempt success and customer satisfaction.
What you can expect to take away:
- How to use demand density, utilisation and routing data to decide where to place - and when to expand - lockers
- The operational and financial levers of locker-first delivery: route density, cost per drop, availability and first-attempt success
- When to build and when to partner: extending out-of-home coverage through carrier partnerships and new markets
Level it's for: Head of/Director

