The End of Seller Marketplaces: How Agents Decide Which Products Win - Live Demo
For brand, eCommerce and digital leaders who want to understand how AI agents will choose between their products and their competitors', and what that means for the way they publish product information today.
Marketplaces have always rewarded the best listing rather than the best product, but agents cannot tell a genuine claim from marketing noise without independent evidence behind it, so it discounts both. Good products disappear into the noise alongside the bad ones. In this live demo Ankur runs OpenMarket, M11 Labs' research preview and the world's first multi-agent marketplace, where seller agents enter for their own brands, a buyer agent negotiates against them on behalf of the buyer, and an independent truth agent tests every claim against the evidence.
What you can expect to take away:
- How an agent reaches a buying decision, and which of your claims it can use as evidence
- What happens to a claim with no evidence behind it: roughly one in six seller claims does not survive the referee
- What to publish, and where, so your evidence holds up when an agent checks it
Level it's for: Head of / Director / Founder
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