For eCommerce, growth and social commerce leaders who want to turn TikTok from a content channel into a live sales channel, without waiting for a perfect setup.

Slick Gorilla launched TikTok Shop in under three weeks during Q4. In this session, its Head of eCommerce and Growth will explain how the team used a compressed decision-making framework to decide what was “good enough for now”, while keeping products, content, fulfilment, customer service and creator activity moving together. Attendees will hear what went right, what went wrong, the wider effect the launch had across Q4, and what other brands can copy, or avoid, when moving at speed.

What you can expect to take away:
- How to use a “good enough for now” framework to make faster launch decisions
- The minimum viable setup needed across products, content, fulfilment and customer service
- How creators and short-form video can support sales, not just views
- What went right, what went wrong and what the team would do differently
- How to measure TikTok Shop’s direct results and its wider effect on Q4 performance
- How to decide whether the channel is worth scaling