Co-located with Technology for Marketing

23 - 24 September 2026
Excel London

23 - 24 September 2026
Excel London

Conference programme 2026

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Inside the Judges’ Room: How to Prove Your eCommerce Impact - Panel

23 Sept 2026
The Optimisation Stage
Digital differentiation General eCommerce Insights Talent & Teams Technology & Innovation

For eCommerce leaders and in-house teams that want to better measure and communicate the impact of their work.
Lots of teams do strong eCommerce work but fail to prove or communicate its value clearly. In this panel, eCommerce Awards Judges will share what evidence, data and storytelling make eCommerce projects more credible, helping teams gain recognition within their department, across the wider business and, where relevant, through industry awards.

What you can expect to take away:
- Understand what success actually looks like within eCommerce businesses
- How to turn your eCommerce activity into a clear success story
- What evidence industry judges and your senior stakeholders trust most
- How to avoid vague claims like “we improved performance”

Level it’s for: Head of / Director

Speakers
Andy Furlong, Senior Ecommerce Trading Manager - Primark
Steve Elliot, Head of Trading, Merchandising and Content - Virgin Media o2
Catherine Rees, Senior eCommerce Manager - Numatic International
Alessandro Zulberti, Senior UX Researcher - Victorinox

With thanks to our sponsors & partners...