For marketers, eCommerce experts and digital trade leaders that want to grow into new markets through better localisation, smarter eCommerce structure and the right marketplace strategy.

In reality, cross border expansion only works when the web experience feels locally relevant and operationally reliable. In this session, Madame Coco shares how growing brands can approach international eCommerce in a more practical way, from market entry planning and regional localisation to structuring EU ecommerce and deciding where marketplaces should support expansion. 

What you can expect to takeaway:
- How to decide what should be localised first when entering new markets
- How to balance owned eCommerce growth with marketplace expansion
- What web management teams should fix first if international growth is creating operational or customer experience gaps
Level it's for: Head of / Director / Executive