How Retailers are Really Using AI – And Where It's Delivering Results
24 Sept 2026
The Optimisation Stage
For eCommerce teams looking to understand where AI is currently proving to be most effective in retail.
AI is everywhere, but where is it actually making a measurable impact in retail? Which applications are driving revenue, improving efficiency, and enhancing customer experiences—and which are failing to deliver on the hype?
Join IMRG as we reveal how retailers are using AI today, where it's generating the strongest ROI, and whether AI-powered assistants are genuinely influencing traffic, engagement, and conversions.
What you can expect to takeaway:
- Where leading ecommerce retailers are using AI and which applications are delivering the strongest ROI
- Whether AI is reducing operational costs—or creating new expenses
- How effective are AI assistants and chatbots at driving traffic and sales

