How Personalization Works in the Real World
23 Sept 2026
CX and Loyalty Stage
AI, Automation & Emerging Technologies
eCommerce Growth & Strategy
Conversion & Revenue Growth
Digital Brand & Experience Strategy
Customer Experience & Loyalty
For marketers and eCommerce leaders that want to move beyond "Hello ", master real-time personalization, and create customer experiences that convert, delight, and keep shoppers coming back for more. Most brands think they're delivering personalized experiences, but customers often disagree.
In this session, you'll learn how to move beyond basic tactics and use customer data, behaviour, and real-time insights to create genuinely relevant experiences across the customer journey. Discover a practical framework for delivering personalization that drives engagement, conversions, and loyalty.
What you can expect to take away:
- How to distinguish true personalization from simple audience targeting
- Practical ways to use customer behaviour and context to increase relevance
- A proven framework for testing and optimizing personalized experiences at scale
Level it's for: Manager / Head of / Director / Executive
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