For eCommerce leaders, CRM & retention marketers, digital product and CX teams that want to evolve from basic points schemes into sticky, high-value membership and subscription ecosystems.

This panel brings together brands who’ve shifted from simple discounts to bundled benefits, access, content and community. They’ll unpack how they made the business case, re-architected their tech and comms, and what actually impacted retention, LTV and engagement in 2026.

What you can expect to takeaway:
- How to decide which model fits your business right now: classic points, tiers, paid membership, product subscriptions, or a mix.
- Practical ways to add real value beyond discounts i.e. access, experiences, content, services and community, without blowing up your margins.
- How to measure and sell the impact internally (LTV, churn, cross-sell, first-party data) so product, finance and leadership stay behind the evolution.