For marketers, eCommerce leaders and digital practitioners looking to use AI to scale SEO more strategically and commercially.

 

eCommerce teams are under pressure to keep up with shifting consumer trends while delivering measurable business impact. Traditional SEO approaches, from manual keyword research to competitor analysis, can be time-intensive and difficult to scale, often limiting how quickly teams can respond to new opportunities.

 

In this session, Roman's Marketing Lead shares a practitioner’s view on how AI is helping to overcome these challenges. He will explore how AI tools can streamline competitor analysis, accelerate keyword research, and surface emerging consumer trends earlier, enabling teams to act with greater speed and confidence. Drawing on his experience across SEO, paid media and CRM, he will also show how these insights can be integrated into a broader marketing strategy to drive more effective outcomes.

 

What you’ll take away

- How to use AI to identify and respond to changing consumer search trends

- Practical ways to streamline competitor analysis and keyword research

- How to scale SEO activity while keeping it aligned to wider marketing strategy

- What to measure to better connect SEO efforts to traffic, conversion and revenue