For marketers, CRM & loyalty managers that want to learn how to transform Google Wallet from a payment tool into a genuine customer engagement channel.

Marketers today are fighting for attention in crowded inboxes and rarely opened apps — but there's one place customers check every day: their wallet. This session shows how Brevo makes it possible for marketers, not developers, to create, distribute and automate branded Google Wallet passes (loyalty cards, coupons, event access) directly through email, SMS and QR codes. The result: brands using Wallet see more repeat visits, higher redemption rates and stronger customer retention — turning a single pass into an always-on relationship, with a closing look at how Wallet is set to become a key building block of agentic commerce.

What you can expect to takeaway:
- How Google Wallet has evolved beyond payments into loyalty cards, memberships, coupons, gift cards and digital brand experiences
- How to launch Wallet campaigns without app development — distributing, updating in real-time, and triggering automated journeys via email/SMS/QR, and segmenting customers on Wallet behaviour
- Concrete use cases and business outcomes (loyalty programmes, retail promotions, VIP memberships, Click & Collect), plus a forward look at Wallet's role in agentic commerce

Level it's for: Manager / Head of (Marketing, CRM, or Loyalty)