From Viral Views to 60% Subscriptions: How Element 5 Turned Customer Data into Growth
For marketers that want to turn customer behaviour into better-performing content, websites and customer experiences.
Element 5 launched with a TikTok-first strategy, generating tens of millions of views and becoming one of TikTok Shop’s top-performing health brands. But as the business grew, the team faced a new challenge: how do you turn attention into customers who stick around?
Jonny Bradley will share how Element 5 moved from analysing every minute of its TikTok livestreams to continually testing its website and customer journey. He’ll break down how the team uses real customer behaviour, split testing and performance data to decide what to change (and what to leave alone) helping the bootstrapped brand reach a point where around 60% of new customers choose to subscribe.
What you can expect to takeaway:
- How to decide what customer behaviour is actually worth measuring
- How Element 5 uses split testing to improve its website and customer journey
- How to build a test-and-learn approach where customer data influences your next marketing decision
Level it's for: Manager/Head of/Director
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