For eCommerce, growth and brand leaders who want to turn community demand into lasting cross-border engagement.

 

HYROX has built a model that goes far beyond event-day moments. The challenge for many brands is how to turn spikes of attention and participation into an always-on community engine that spans events, merchandise, partnerships and international markets. In this session, the Chief Growth Officer at HYROX will unpack how the brand has scaled a community-led growth model, expanded into new markets, and connected live experiences with year-round brand engagement.

 

What you can expect to take away:

- A Growth Loop Canvas for turning events and creators into community participation, repeat engagement and deeper customer connection across tickets, DTC merch and partners.

- A market-entry and localisation checklist for community-driven brands expanding internationally, from gym seeding to payments, delivery, returns and partner strategy.

- A build-vs-partner framework for global DTC, including when to use an end-to-end provider, how to connect ticketing and merch, and how to create a single customer view.

 

Level it’s for: Executive / Director / Head of