For eCommerce, product and digital leaders who want to use behavioural data and personalisation to make large fashion ranges clearer, more relevant and easier to shop.

Premium fashion customers expect choice, but too much choice can quickly make the online journey feel overwhelming. Drawing on broad industry experience, this session will explore how brands can better understand customer intent, test what genuinely improves product discovery, and use personalisation without making the experience feel intrusive. It will cover practical lessons across search, browsing, recommendations, messaging and the small UX changes that can help customers shop with greater confidence.

 

What you can expect to take away:

- How to use web analytics to understand customer intent, not just clicks

- How to make personalisation feel curated and helpful rather than cluttered

- How UX and behavioural data can improve product discovery, customer confidence and conversion

 

Level it’s for: Manager / Head of / Director