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22 - 23 September 2027
Excel London

22 - 23 September 2027
Excel London

Conference programme 2026

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CRO as the Backbone of D2C Design

23 Sept 2026
CX and Loyalty Stage
Growth Marketing & Performance Marketing Effectiveness & ROI eCommerce Growth & Strategy Digital Brand & Experience Strategy Conversion & Revenue Growth

For eCommerce managers and marketers that want to learn through very practical examples how a consumer electronics brand improved their conversion rate by 8X with their in-house team, using low-cost tools, extensive user journey analysis and a deep understanding of customer psychology.

What you can expect to takeaway:
- Practical examples on how to spot customer pain points
- How to understand what is preventing customer to move down the funnel
- How to influence purchasing decisions on high-cost/high consideration products

Speakers
Douglas de Santi, Global Head of D2C - NextBase

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