Co-located with Technology for Marketing

23 - 24 September 2026
Excel London

23 - 24 September 2026
Excel London

Conference programme 2026

Loading

CRO as the Backbone of D2C Design – Solo Session

23 Sept 2026
The CX and Loyalty Stage
Revenue-Driven Journey Optimisation Digital differentiation General eCommerce Insights

For eCommerce managers and marketers that want to learn through very practical examples how a consumer electronics brand improved their conversion rate by 8X with their in-house team, using low-cost tools, extensive user journey analysis and a deep understanding of customer psychology.

What you can expect to takeaway:
- Practical examples on how to spot customer pain points
- How to understand what is preventing customer to move down the funnel
- How to influence purchasing decisions on high-cost/high consideration products

Speakers
Douglas de Santi, Global Head of D2C - NextBase

With thanks to our sponsors & partners...