For eCommerce leaders, digital transformation teams and B2B commerce professionals that want to simplify complex buying journeys, support partner growth and improve self-serve performance.

B2B buying is rarely simple. Huge product catalogues, technical specifications, stock availability, partner needs and multi-stakeholder decision-making can create friction at every stage. In this session, discover how Schneider Electric structures its eCommerce operations around its B2B partners, using data, partner segmentation and annual planning to improve product discovery, streamline self-service and support growth across different partner tiers.

The session will explore how Schneider Electric’s central team plans around its partner programme calendar, works with supply chain teams to ensure stock readiness, identifies blockers to growth, and uses content, branding guidance and performance tracking to create a smoother digital experience. Attendees will hear how a more joined-up approach across data, operations and partner management can help customers and partners find what they need faster, buy with more confidence and unlock more flexible B2B growth.

What you can expect to takeaway:
- How Schneider Electric uses data to identify friction across complex B2B buying journeys
- Practical ways to improve product discovery, search, navigation and partner self-service
- How partner segmentation and tiering can support stronger growth planning
- Why stock readiness, supply chain alignment and content quality all shape digital performanceHow to track what is working and adapt plans around different partner needs
Level it's for: Director / Head of / Manager