Churn Is a Choice: The 5 Things Every High-LTV Subscription Program Needs
23 Sept 2026
The CX and Loyalty Stage
Personalisation
Revenue-Driven Journey Optimisation
General eCommerce Insights
Technology & Innovation
For DTC founders, retention and CRM leads, and eCommerce and CX leaders who want to understand why subscribers really churn, benchmark their own program against what “good” looks like, and build a subscription experience that compounds LTV.
Most brands still treat subscriptions as a discount mechanism and quietly watch churn erode LTV month after month. In this working session, Piyush Jain walks the
room through a live audit of what churn actually looks like, breaks down a real before-and-after from one of Loop’s highest-adoption merchants, and lays out the five non-negotiables of a retention-first subscription program.
You’ll be able to diagnose the leaks in your own setup and prioritise the fixes that actually move LTV.
What you can expect to takeaway:
- A simple framework to pressure-test your own churn, cancellation and dunning flows.
- The 5 must-haves of a subscription program built for loyalty and LTV.
- A real before/after from a leading DTC brand - what changed and why it worked.
Level it’s for: Head of / Director / Manager (Retention, Marketing, eCommerce & Growth leaders)
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