Co-located with Technology for Marketing

23 - 24 September 2026
Excel London

23 - 24 September 2026
Excel London

Conference programme 2026

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Built for AI Commerce: Why Your Next Platform Decision Has to Work for Humans and Agents - Panel

23 Sept 2026
The Connected Commerce Stage
Digital differentiation General eCommerce Insights Technology & Innovation

For marketers, eCommerce experts, merchandisers, product leaders and technical teams that want a stack ready for AI-led discovery.
As AI-led search and shopping journeys grow, many retailers face a new challenge: their platform may no longer be set up to help products get found, trusted and bought. In this panel, leading brands will share how they are linking re-platforming decisions to search, structured product data, content, automation and trust, so they can build a setup that works better now and is ready for the next wave of AI-driven commerce.

What you can expect to takeaway:
- What your platform needs to support AI search, assistants and shopping agents
- Why product data quality is now a platform issue, not just a merchandising issue
- Which roadmap choices make a business more future-ready without a full rebuild
Level it's for: Head of/Director/Executive

Speakers
Stephen Dewar, Director of Marketing and AI Transformation - Blackcircles
Ben Cons, Director and Head of Special Projects - French Bedroom

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