For eCommerce product owners, technology leads, and ops teams that want to launch AI features safely, speed up the site, and sell complex “build-your-own” products online without breaking checkout or customer trust.

AI can’t rescue a slow, fragile website.
Ribble’s approach has been to fix the foundations first (speed + stability + media weight + visibility), then layer in AI in day-to-day workflows.

What you can expect to take away: 
- How to identify and fix the key technical bottlenecks that block AI adoption (before wasting time on AI itself)
- A practical approach to improving site performance and stability in a live eCommerce environment
- How to structure your architecture to support complex product configuration (e.g. build-your-own) without breaking checkout
- Where AI actually fits today in eCommerce workflows (and where it doesn’t)
- How to prioritise foundational improvements that deliver immediate commercial impact

Level it’s for: Head of / Director / Senior Manager