Essential for eCommerce and marketing teams looking to gain a competitive advantage this Black Friday.

 

Using exclusive IMRG data and market insight, this session will reveal the key trends shaping Black Friday 2026, including expected growth levels, category performance, promotional timing, and the marketing strategies likely to deliver the strongest returns.

 

Whether you're planning discounts, allocating marketing budgets, or forecasting demand, this session will help you make smarter decisions ahead of the busiest trading period of the year.

 

What you can expect to take away:

- The optimal time to launch your Black Friday promotions

- What level of growth retailers should realistically expect in 2026

- The marketing channels delivering the strongest performance during Peak