For senior marketers and Heads of CRM & Data who want to understand how enterprise brands collaborate with retailers using first-party data to drive personalisation, loyalty, and measurable growth.

As third-party data declines and retail ecosystems become more fragmented, brands face increasing complexity in accessing, activating, and measuring customer data across multiple partners and markets. This session explores how enterprise brands navigate these challenges through clean rooms, structured data collaboration, and scalable operating models - unlocking effective personalisation while maintaining control, ensuring compliance, and delivering measurable business impact.