For SME marketers, founders and eCommerce managers that want to use AI in their CRM without losing the voice that makes their brand worth subscribing to.

Most CRM advice assumes a big list and a bigger team. Studio Tuft is a one-woman tufted rug studio with a small, loyal list and no marketing budget — the constraint most SMEs are actually working with. We applied the same UX and retention principles used on large retail accounts, then ran the next campaign twice: once built the way Jessie always builds them, once with AI. This session shows what changed in subscriber behaviour, where AI genuinely saved time, and the parts it couldn't do at all.

What you can expect to take away:
- How to spot when subscribers are hunting rather than buying — and the three UX changes that fix it, at any list size
- Where AI earns its place in a CRM workflow, measured in actual minutes rather than claims
- What to keep human: the brand-voice decisions that cost you money when you automate them

Level: Manager / Head of