Small Data, Big Wins: A Strategist and a Business Owner on Turning CRM Into Real Revenue - Fireside Chat
What happens when a marketing strategist and the business owner she works with sit down together to talk about what actually worked? In this session, Shalize Nicholas (Marketing Mill Studio) and Jessie James, founder of Studio Tuft, share the real story behind rebuilding a CRM and retention strategy from the ground up — including results like taking one client's email revenue from £7,000 to £20,000 per campaign. Expect an honest, two-sided conversation about the strategy, the pushback, the fixes that actually moved the needle, and what SMEs can take away for their own customer data — no fluff, just what really happened.
What you can expect to take away:
- Find out what real small business results look like.
- See how a real small business use A1 to help with CRM
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