For marketers and CRM professionals that want to move beyond generic AI experimentation and learn practical ways to work with AI more effectively in their day-to-day work.
AI is increasingly available, but knowing where to start and how to get useful results can be the real challenge. This session introduces a simple four-step approach: start with yourself, give AI a role, create/review/challenge/validate, and find your own use cases.

What you can expect to take away:
- How to give AI better context and structure for more useful outputs
- A practical framework for using AI to create, review and challenge your work
- How to identify everyday tasks where AI can genuinely add value

Level it's for: Executive/Manager/Head of/Director