"We’ve got five years, my brain hurts a lot”: how David Bowie dovetails with retail media - Panel session
25 Sep 2025
THE FUTURE OF CUSTOMER EXPERIENCE STAGE
B2B
Digital differentiation
B2C
Measurement & ROI
For marketers, ecommerce experts, and retail strategists that want to understand the future of media through a retail lens, explore how every touchpoint could become shoppable, and prepare for a redefined customer journey.
The IAB predicts all media will become retail media by 2030, just five years away. This session dives into what that shift really means for brands and customers alike. As the traditional funnel gives way to a more dynamic, commerce-enabled ecosystem, brands must rethink how they engage consumers and create frictionless, value-driven experiences across channels.
What you can expect to takeaway:
• A look at how retail media is reshaping customer experiences and expectations
• What brands need to do to stay relevant and connected in a fully shoppable media world
• The barriers to this transformation—and how to turn them into opportunities
Chairperson
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