The future of shopping: Scaling live commerce across borders - Fireside chat
24 Sep 2025
THE FUTURE OF DIGITAL COMMERCE STAGE
Digital differentiation
B2B
General eCommerce Insights
B2C
General Marketing Insights
Growth & Customer Acquisition
For ecommerce leaders, social commerce strategists, digital marketers, and brand founders that want to learn how to drive growth through live shopping, scale social-first businesses, and navigate expansion across Europe.
Live streaming is redefining how consumers discover and buy, but turning viral moments into sustainable growth takes more than just going live. In this candid fireside chat, Nora from TikTok Shop joins a successful brand, to share real-world insights on building a loyal audience, turning views into revenue, and successfully expanding into new markets. Together, they’ll break down what works, what doesn’t, and what’s next in the world of live commerce.
What you can expect to takeaway:
• How to build and scale a live streaming strategy on TikTok Shop
• Lessons from a successful brand's growth story—scaling from local to international
• Practical advice for entering European markets with a social-first mindset
Level it's for: Manager / Head of / Director / Founder
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