From campaign to product: How data and AI are shaping digital commerce user experience (UX) - Solo session
For senior marketers and brand leaders, ecommerce and digital product managers, customer experience and UX leads, CRM and personalisation specialists, and data and marketing technology strategists.
Even the most creative marketing campaigns can fall short if the product experience that follows doesn’t match the promise.
In this session, Alexey Bokov, VP of Brand, Product, Content & Experience at Visa, will show how campaign data combined with AI can reveal hidden UX issues, predict customer drop-off before it happens, and enable personalisation at scale. Expect real-world examples of how Visa connects marketing and product teams to act on these insights, optimising experiences in ways that convert and resonate locally, while staying consistent globally.
What you can expect to takeaway:
- How campaign-level data reveals friction points in product UX
- How AI can predict and prevent customer drop-off in digital journeys
- The building blocks of a scalable AI personalisation strategy
- How to balance global consistency with local relevance to maximise impact
Level it's for: Executive/Manager/Head of/Director
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