Winning the AI search game: Driving traffic & getting ready for ChatGPT agent mode - Solo session
25 Sept 2025
THE AI-POWERED MARKETING STAGE
THE AI-POWERED MARKETING STAGE
B2B
B2C
Branding & Content
Digital differentiation
General Marketing Insights
Technology & Innovation
In this session, John Campbell, will explore how AI-powered search works, how to measure performance, and how to boost your brand’s visibility in this new search era. He'll also be explaining how ChatGPT Agent Mode changes the way people will interact with your website.
Key topics include:
- How AI search grounding processes work
- What AI crawling looks like and how it differs from traditional search
- Is optimising for AI search the same as SEO?
- Tools to track performance and build actionable to-do lists
- Framework for tracking performance
- How ChatGPT Agent Mode changes everything
This session is designed for senior marketing and digital strategy leaders, SEO professionals, and brand managers who want to understand how AI-powered search and ChatGPT are reshaping the world of search.
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